How To Get Sponsors For Your Podcast

January 06, 2022

Again, a 15 second mention, but at the end of the show. They might be there to field questions from listeners, or you might use an interview format.

How To Do Podcast Sponsorship (With images) Podcasts

Look to others to see what they’re doing and if it’s worked for them.

How to get sponsors for your podcast. Some podcast hosts match your content with potential advertisers and play audio advertisements during episodes. Once you add the affiliate, we'll automatically insert the affiliate link to your episode notes when. Take xs manchester, a radio station from the uk.

Some hosting sites even offer to insert advertisements for you when you host your podcast with them, such as acast. A pitch is an email you send to prospective sponsors giving them information about your podcast. You also always get to choose which sponsors you work with, propose creative sponsorship formats, and set your own prices and schedules.

Post about your podcast everywhere, including on your website, your blog, on social media, and even on social bookmarking sites. 2 passive and 2 active. It should pique their interest and make your podcast look like a lucrative avenue to advertise their business.

Most importantly, be honest about your audience. Impress your potential sponsors with a proposal that exemplifies your personality and professionalism. Help them decide if your audience is right for their brand.

To get started, all you need is to host your podcast with buzzsprout. Don’t be afraid to turn down a sponsor if you don’t think your listeners will respond well to the. Sponsor, i’m going to educate people about your products and your services.

4 things to know before you get podcast sponsors. There are main 4 ways how to find a sponsor for a podcast. You can add unique sponsors under custom brands.

Title and logo of your podcast. For best results, fashion your pitch into a slide deck for sponsors to flip through. It’s important to have these answers ready because this is what sponsors want to know:

You should be looking to sell these between $15 and $20 per spot. It’s calculated by dividing cost by impressions, then multiplying that number by 1000. Already have partnerships with your own affiliates?

Blubrry offer this, sending notifications to shows whenever a sponsorship deal comes up. The way to get a sponsor is to talk to the sponsor about what you can do for them. Related post => how to get sponsorships like a pro => listen to other podcasts

As a prescriptive way to agree on a price (“i’ll pay $15 per 1,000 downloads of your podcast”), and to assess the performance. Why should a brand advertise with you? Usually podcasters would spend up to 15 seconds chatting about the products that they’re selling.

Many podcasters don’t start just to get sponsors, but they end up finding them on their own over time. If you like the idea of introducing guests to your podcasts, an easy way to offer sponsorship is to have a representative from your sponsors participate in your show. Everything you need to know to add multiple sponsored messages to your episodes, get matched with more sponsors, optimize for higher cpm rates,.

Business owners can sometimes talk about themselves and that’s not the way to get a sponsor. You can start a new podcast or migrate your existing podcast to buzzsprout by creating a new account. Ads are charged by cpm (cost per thousand impressions).

As a sponsor, you want to know your money is going to get the best results. You always maintain ownership of your podcast and content. You always have freedom and control.

They can be slightly longer, lasting up to 30 seconds. You usually don't need permission to sign up to affiliate schemes either, so you can run ads on your podcast from episode 1 if you want to. All these goals can guide you in choosing sponsors for your podcast.

Any experienced advertisers are going to have some questions for you before they start signing checks. Check out our post on affiliates for podcasters where you can choose “sponsors”, based on your content, your audience, and which ones are a good fit for both. Your proposal deck should include:

A summary of your podcast’s niche. This is how much sponsors will pay per 1,000 downloads of your podcast, views of your video, or impressions on your tweet/instagram/facebook post. Give your sponsor as much information as possible about the people who listen to your show.

Say, “ hey, mr., ms. Sponsors use this number in two ways: The only downsides of this method to find podcast sponsors are that sometimes, the advertisements are not really relevant to.

From their sponsors, you get a rough idea of who their ideal listeners are: Some media hosting websites can actually help you to find podcast sponsors.

Launch Your First Podcast & without Sponsors